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Today Update : July 05-07-2020
Disney Channel (originally called The Disney Channel from 1983 to 1997 and commonly shortened to Disney from 1997 to 2002) is an American pay television channel that serves as the flagship property of owner Disney Channels Worldwide unit of the Walt Disney Television subsidiary of The Walt Disney Company.
Disney Channel’s programming consists of original first-run television series, theatrically released and original made-for-TV movies and select other third-party programming. Disney Channel – which formerly operated as a premium service – originally marketed its programs towards families during the 1980s, and later at younger children by the 2000s. A majority of Disney Channel’s original programming is aimed at children aged 6–16, while its Disney Junior programs are targeted at children aged 7 years and under.
As of January 2016, Disney Channel is available to approximately 93.9 million pay television households (80.6% of households with at least one television set) in the United States.
Walt Disney Productions executive Jim Jimirro brought forth the idea of a cable television network that would feature television and film content sourced from the studio. Disney chairman Card Walker turned down the proposal, citing the company’s focus on developing the Epcot Center at Walt Disney World. The idea was revived in November 1981, when Disney entered into a partnership with Group W Satellite Communications. In September 1982, Group W rescinded its interest in the intended joint venture, due to disagreements over creative control of the channel and financial obligations that would have had Group W shoulder 50% of the service’s start-up costs. Walt Disney Productions continued on with the channel’s development with help from the channel’s founding president Alan Wagner, and formally announced the launch of its family-oriented cable channel in early 1983.
The Disney Channel launched nationally as a premium channel at 7:00 a.m. Eastern Time on April 18, 1983. The channel – which initially maintained a 16-hour-per-day programming schedule from 7:00 a.m. to 11:00 p.m. Eastern and Pacific Time – would become available on cable providers in all 50 U.S. states by September 1983, and accrue a base of more than 611,000 subscribers by December of that year.; In October 1983, the channel debuted its first made-for-cable movie, Tiger Town, which earned the channel a CableACE Award. The channel had reached profitability by January 1985, with its programming reaching 1.75 million subscribers by that point.